Fire Kills Public Service Announcement 

'Plan A Safe Escape'

Project: 30" Public Service Announcement    Client: COI    Media: National TV

Background:  

The Communities and Local Government Fire Kills campaign is a national publicity campaign aimed at the general public.  It was established over 10 years ago, and aims to reduce the number of deaths in house fires by raising awareness of the issues.

Brief: 

Bring the current Fire Safety branding to life as part of the new campaign.

Solution:         

Animate the iconic graphics used across the current online and print work, employing a mixture of Flash and After Effects to produce a new look. 

Outcome:         

This spot will be on national television.